Pay for the studio, not the seat
Every plan uses simple credits that map to real work — a scene, a video, a full listing Refresh. Paid plans include a 14-day free trial, and annual billing saves 20%.
Free
$0
Free forever — no credit card
See what your catalog is worth — and try one Photo Refresh on us.
- Full store audit with Visual Performance Score
- 1 free Photo Refresh
- AI alt text for 5 images
- Revenue-impact estimates for every listing
Starter
$19.99/mo
or $15.99/mo billed annually (20% off)
For small catalogs refreshing a handful of listings a month.
- 100 credits / month
- Listing Studio: packshots, scenes, model shots
- Product video generation
- Image optimization + SEO alt text
- Unused credits roll over one month
Growth
$49.99/mo
or $39.99/mo billed annually (20% off)
The full studio, plus 3D/AR and ongoing catalog monitoring.
- 400 credits / month
- Everything in Starter
- 3D & AR generation (beta)
- Weekly performance digest
- Unused credits roll over one month
Scale
$99.99/mo
or $79.99/mo billed annually (20% off)
For large catalogs and teams refreshing listings every week.
- 1,200 credits / month
- Everything in Growth
- Priority generation queue
- Unused credits roll over one month
All prices in USD, billed through Shopify. Unused credits roll over for one month on every paid plan.
Compare plans in detail
Everything below is included in the plan price — there are no per-feature upsells beyond credits.
| Feature | Free | Starter — $19.99 | Growth — $49.99 | Scale — $99.99 |
|---|---|---|---|---|
| Monthly credits | — | 100 | 400 | 1,200 |
| Store audit + Visual Performance Score | Full store | Full store | Full store | Full store |
| Revenue-impact estimates | Included | Included | Included | Included |
| Refreshes (Photo / Full) | 1 free Photo Refresh | From credits | From credits | From credits |
| Hero packshots + lifestyle scenes | In free refresh | Included | Included | Included |
| On-model shots | In free refresh | Included | Included | Included |
| Product video (5s) | In free refresh | Included | Included | Included |
| 3D & AR generation (beta) | — | — | Included | Included |
| AI alt text | 5 images | Included | Included | Included |
| Image optimization | — | Included | Included | Included |
| Catalog monitoring + weekly digest | — | — | Included | Included |
| Priority generation queue | — | — | — | Included |
| Credit rollover (one month) | — | Included | Included | Included |
| 14-day free trial | — | Included | Included | Included |
What’s a credit?
A credit is one unit of generation work. Bigger jobs cost more credits, and the exact cost is always shown before you run anything — no surprises on your bill.
A Refresh bundles several steps: a Photo Refresh is 8 credits, a Full Refresh (adds the video) is 15, and 3D adds +10. If any step fails, its credits come straight back automatically.
| Action | Credits | What you get |
|---|---|---|
| Background removal | 1 | Clean cutout of your product from any photo. |
| Lifestyle scene | 2 | Your product composited into a realistic setting. |
| On-model shot | 3 | Apparel and accessories shown on an AI model (always labeled). |
| Product video | 6–10 | A 5-second video, cost depends on the video tier. |
| 3D / AR asset (beta) | 10 | A GLB model that powers Shopify's native 3D viewer and AR. |
| Refresh (Photo or Full) | 8–15 | The full kit — packshot, scenes, video, alt text. Photo Refresh is 8, Full (adds video) is 15; add 3D for +10. |
Frequently asked questions
How does the 14-day free trial work?
Every paid plan starts with a 14-day free trial, billed through Shopify. You get the plan's full monthly credit allowance during the trial. Cancel any time before the trial ends and you won't be charged — anything you already applied to your store stays there.
Do unused credits roll over?
Yes — unused credits roll over for one month. For example, if you finish a month on Growth with 150 credits left, you'll start the next month with 550 (150 rolled over + 400 new). Rolled-over credits that go unused a second month expire.
What happens when I run out of credits?
Generation pauses until your next monthly allowance arrives — nothing breaks and nothing is deleted. Your audit, Visual Performance Score, and everything already applied to your store keep working. You can also upgrade to a larger plan at any point, effective immediately.
What happens to my data if I uninstall?
When you uninstall, Shopify sends us a data-erasure request and we delete your stored product images, generated assets, and store metadata in line with GDPR requirements. Assets you already applied to your store are yours and stay on your Shopify listings.
How do you handle AI disclosure?
Honestly. AI-generated imagery is labeled inside the app, you review every asset before it touches your store, and on-model shots come with an optional disclosure setting (on by default) that marks synthetic models in the image alt text. You stay in control of what your customers see.
What does the 3D beta include?
On Growth and Scale, you can generate a 3D model (GLB) of a product for 10 credits and apply it to your Shopify product page, where it powers the native 3D viewer and AR view on phones. It works best for rigid products — mugs, bottles, shoes, furniture — and is not recommended for clothing. As a beta, quality can vary; failed generations are automatically refunded.
What's your refund policy?
If a generation step fails, its credits are refunded automatically — you only pay for what was delivered. Subscription charges are billed through Shopify; if something went wrong with a charge, contact support and we'll make it right.
Can I use Imagefall across multiple stores or for clients?
Each Shopify store needs its own subscription, since billing runs through Shopify per store. Agencies managing several client stores can install Imagefall on each one — and if you're running many stores, contact support and we'll help you pick the right setup.
Run the free audit first. Decide after.
The audit and your first Photo Refresh are free — see the impact on your own catalog before you spend a dollar.