All Imagefall billing runs through Shopify; charges appear on your regular Shopify invoice, and you never give us payment details directly. This article covers plans, plan changes, credit refunds, and what happens if you uninstall.
Plans
Paid plans are Starter ($29/mo, 100 credits), Growth ($49/mo, 400 credits), and Scale ($99/mo, 1,200 credits). There is no separate trial: the free plan includes the full store audit and one Photo Refresh so you can see real output on your own product before you pay. Billing starts the day you subscribe, and your monthly credits land immediately. Annual billing is available on all paid plans at 20% off the monthly price.
Upgrades, downgrades, cancellation
- Upgrades take effect immediately; Shopify prorates the charge for the remainder of the cycle, and your credit allowance increases right away.
- Downgrades take effect at the start of your next billing cycle, so you keep what you paid for until then.
- Cancelling drops you to the free plan at the end of the paid period. Your audit keeps working, and everything you applied to your store stays applied; assets on your listings are yours.
Credit refunds
Credits are refunded automatically whenever a generation step fails. without you asking. You only pay for work that was actually delivered to your review gallery. Details are in Troubleshooting failed steps. Remember that unused credits also roll over for one month, so a quiet month isn’t lost; see Understanding credits.
Subscription refunds
Because charges are processed by Shopify, subscription refunds are handled case by case. If you believe a charge was made in error (for example, you were billed after cancelling, or a technical problem on our side made the app unusable for a sustained period), contact support@imagefall.com within 30 days of the charge and we’ll review it promptly. We aim to be generous when the problem was ours.
Uninstalling and your data
When you uninstall, Shopify notifies us and issues a data-erasure request under its GDPR webhook framework. We then delete your stored product images, generated assets, and store metadata from our systems. Assets already applied to your listings live in your Shopify store and are unaffected; they’re yours. If you reinstall later, Imagefall starts fresh with a new audit.